We’re not ‘just treating’ back and neck pain! We are reducing the leading global burden of disease! Low back pain causes more global disability than any other condition. Neck pain is the 4th leading cause of global disability.
Reference: Hoy D, March L, Brooks P, Blyth F, Woolf A, Bain C, Williams G, Smith E, Vos T, Barendregt J, Murray C, Burstein R, Buchbinder R. The global burden of low back pain: estimates from the Global Burden of Disease 2010 study. Ann Rheum Dis. 2014 Jun;73(6):968-74.